/ COPYWRITER & CREATIVE

I have almost 20 years’ experience working across digital and experience agencies. I am passionate about the power of ideas to influence the way people think and behave.

To find out more about the projects I have been involved in over the years, click on the agency names in the navigation bar.

/ ARTIST

My central focus revolves around the theme of decay. I find myself deeply intrigued by the transformative impact that the passage of time has on our personal lives, the structures we create, and the societies we inhabit.

I am particularly drawn to the concept of decay as a metaphor for the pervasive social, moral, and environmental deterioration we witness daily—a consequence of the relentless pursuit of growth and the influence of capitalism. The physical process of decay serves as a potent symbol, reflecting the consequences of our unyielding pursuit of progress at any cost.

At present, my artistic obsession lies in exploring the intricate aspects of rust, urban decay, and the materiality associated with industry.